TPACTechnology Policy and Assessment Center
 
 

Competitive Technological Intelligence Short Course

What Is It?

The two-day short course presents a structured approach to gather competitive technological intelligence and perform technology assessment. We provide specific techniques to aid you in understanding your technological environment and to help you benchmark your activities against your competitors.

The workshop addresses steps to systematically:

  • Scan the external technological environment.
  • Screen the environment to identify technologies potentially important to your organization's future.
  • Evaluate the characteristics, key platers, future, trajectories, and potential impacts of those critical technologies.

We provide a structured approach, useful in assessing technologies and in justifying your course of action using a repeatable methodology.

For Whom?

The workshop is aimed at managers and professionals with strategic technology resposibilities, including:
  • R&D managers
  • Senior technologists
  • Strategic planners
  • Technology licensing and tranfer professionals
  • Product development managers
  • Technology-based marketing professionals

Workshop Leaders

Alan L. Porter is Director of Georgia Tech's Technology Policy and Assessment Center(TPAC) and Professor of Industrial & Systems Engineering, and Public Policy.

Frederick A. Rossini founded TPAC and recently retired as Professor of Systems Engineering and Public Policy at George Mason University where he also served as Provost, managing all information technology.

Nils C. Newman is President of Intelligent Information Services Corporation. He is an expert on bibliometric analysis for technology foresight, working with a number of firms to map their current and future competitive technological interests.

Drs. Porter and Rossini have worked together for over two decades, leading technology forecasting workshops at a number of sites in the U.S. and abroad; presenting a multi-year "Emerging Technology" workshop series for IBM; and co-authoring Forecasting and Management of Technology [John Wiley, 1991], and over 100 technology foresight methodology and application articles. Nils Newman and IISC have worked with TPAC since 1995 to provide technology mapping and forecasting for public and private sector clients.

Short Course Outline

    Introduction
      Overview and aims, participant introductions

    Scanning the technological environment
      Scoping, stakeholder identification, attribute identification and characterization, technology scanning techniques (e.g. monitoring, bibliometrics, expert opinion, and creativity techniques)

    Screening the technological environment
      Self-assessment (needs analysis), Technology Delivery System (TDS), trend analysis, determination of critical technologies and their environments

    Assessing the critical technological environment
      TDS in depth including institutional and stakeholder analysis, advanced forecasting techniques, technology mapping, impact assessment, scenario management, patent analysis, key player/competitor identification

    Summary
      Summary of techniques, organizational issues, your future directions

For More Information

We can help you manage technology better! For more information about this short course, or to answer specific questions, contact:

Dr. Jin via email at j.xiyiu.isye.gatech.edu
or
Alan Porter, Director/TPAC by
Phone at 404-894-2330
Fax at 404-894-2301
Email at alan.porter@isye.gatech.edu

Guiding your organization's technological future